What is the difference between those who succeed and those who fail?

As president of SiteSell.com, I have seen hundreds of thousands of small business people buy our books, use Site Build It!, subscribe to our various e-zines and courses.  E-mail from them later reveals results that range from wild success to failure to even get started!

Naturally, many more succeed than fail or we would not be in business, growing rapidly online since 1998.

But why?

What magic attribute separates the winners?

I have seen ordinary-IQ folks succeed beyond belief.  And I've seen bright people fail miserably.

So the difference is not intelligence.

I've seen a few "lucky stiffs" come up with the right idea at the right place at the right time -- don't count on duplicating "lightning in a bottle."  I've also seen people try harder than is humanly possible... and fall flat on their faces.

So the difference is not "trying hard," although that certainly helps when combined with the refusal to give up, and the ability to learn from failure. The bottom line?

There is no single path to success.  But there are clear, guaranteed failure habits that almost guarantee failure.

When I look at folks who win online, it's clear that they do not possess those habits or personality traits...

Case Studies.

And that is where this book was born.  Success is merely the absence of failure.

This booklet is meant, with a brutal but somewhat tongue-in-cheek (to take the sting out) and well-meaning approach, to point out certain personality types.  If you've dealt with human beings for more than a few years, you'll likely recognize them.

But recognizing them is not important.  The question is this...

If you have not yet succeeded at business, will you recognize one or more of these "failure traits" in yourself?

This little book challenges you to take a good look at yourself.  But a deep self-examination can be a difficult, painful thing to do -- you may not like what you see.  If you are not prepared to do that, you do, in fact, fit one of the profiles in this book.

Either way, you take the first step towards success... or stopping the chase and becoming happier through other pursuits.  Based on all the successful people I have witnessed, I can confidently state that the odds of success drop quickly if you possess one or more of the failure patterns outlined herein.

So, how to succeed?  The best simple answer that I can give is to eliminate failure.

Ready?  Let's take a quick look at those who are almost destined to fail.  If you have yet to succeed, ask yourself, "Is this me?"  Ask your spouse.  Ask your friends.  Ask your mentor, your spiritual advisor.

No, don't ask.  Insist... upon an honest answer.

If that response comes back "yes," well...you know what to do.

Open your mind -- your future depends on it.